Digital Transformation in the CMO Suite*|MC_PREVIEW_TEXT|*
Tuesday May 1, 2018
Digital Transformation in the CMO Suite
LEARN – SHARE – NETWORK The CDO Summit is the premier event for
digital & data leaders: May 30, 2018 | NYC, UNITED STATES June 27, 2018 | San Francisco, UNITED STATES
‘Digital Transformation‘ means many things to many people – especially across the C-Suite. Who is in charge of digital transformation at your organization? A CDO, the CEO, the COO, CIO, or CTO? Consultants?
At many marketing-driven organizations, and those that have a consumer-oriented, B2C (vs B2B) focus, digital transformation may be driven by the marketing team and led by the CMO.
Come see how digital transformation has changed the modern marketing playbook at the upcoming NYC CDO Summit on Weds May 30.
At 10:45am, we’ll host a panel on “Digital Transformation in the CMO Suite,” which will explore how global CMO’s are embracing and leading digital within their firms, and leveraging marketing, sales, and technical talent to migrate to e-commerce and customer connections.
Participants include:
• Greg Paull (moderator): Co Founder and Principal of R3
• Benjamin Jankowski: Senior Vice President, Global Media at MasterCard
• Danielle Koffer: VP of Global Media at Colgate Palmolive
• Michelle Froah: VP of Digital Transformation at Samsung Electronics America
Moderator Greg Paull is co-author of the recent book, “Global CMO: Best Practice in Marketing Effectiveness & Efficiency Around the World,” and the co-founder of R3, a global marketing consulting firm with clients including Unilever, Samsung, Pfizer, Coca-Cola, Visa and Colgate-Palmolive, among others.
The panel will be followed by a keynote from Saskia Steinacker, VP and Global Lead for Digital Excellence at Bayer, on “Digital Transformation of a Life Sciences Company.”
Hope to see you in NYC on May 30 (our 6th year), or at our inaugural San Francisco CDO Summit on June 27!
Featured New York City Speakers:
SPECIAL GUEST:
JOHN HALL Former NY Congressman; Musician, songwriter, founder of Orleans, and author of STILL THE ONE: A Rock’n’Roll Journey to Congress and Back
Our Next CDO Summits Are Coming Up In NYC & San Francisco:
Our 6th annual NYC CDO Summit is on May 30. We’ll be joined by Chief Digital Officers from Bayer and Harvard Business Review; and Chief Data Officers from Dun & Bradstreet, QBE Insurance Group, IBM, and United Technologies, among others.
Our San Francisco CDO Summit is on June 27. There you’ll get to meet Carrie Bishop, the first-ever Chief Digital and Services Officer for the City and County of San Francisco, among others.
Tel Aviv, Israel: September 2018 (our 3rd year, via CDO Club IL)
Sydney Australia: TBD Q4, 2018 (our 3rd year), presented by CDOGPS
MORE: We are also considering CDO Summits in Singapore, Mumbai, and Berlin in the second half of 2018. Contact us for more information.
Check Out Our Sponsor Portal
WHY SPONSOR THE CDO CLUB/CDO SUMMIT?
For many vendors, its become increasingly difficult to keep track of who is in charge at their client’s organizations. Shifting budgets, internal battles over head-count, new decision-makers in the C-Suite. Almost every sector has been affected.
Seasoned leaders with experience in digital transformation and data-driven culture are increasingly getting the keys to the kingdom, reporting to the CEO and the Board.
We’ve been tracking this shift since 2011, when there were only a few hundred CDOs on earth. Now, thousands of people hold those titles.
We can help get your message to these highly coveted, C-level digital and data decision-makers. We provide our partners with unparalleled access to the world’s top data, analytics, and digital executives, and enable you to learn more about their projects, needs, timelines, and budgets.
If you provide solutions that add value to enterprise CDOs and CAOs, you should join us this year.
Complete sponsorship details are available via our sponsor portal here and below.
We have a 6-year history of convening bespoke events, in intimate settings designed for networking, and we can also extend your message beyond the Summit, to the 5,000 registered members of our CDO Club, and to our dedicated email list of 21,000 subscribers.
Don’t take our word for it. Hear why sponsors, speakers, and delegates love our events in the video below:
The CDO Summit addresses the challenges and opportunities arising from big data, the cloud, digital disruption, and social and mobile media. Our gatherings include the best digital strategists and practitioners on earth, in intimate, collegial, and supportive environments designed to encourage networking, learning, and knowledge-sharing. Visit the website.
About the CDO Club:
The CDO Club is the world’s first, largest, and most powerful network of C-suite digital leaders. Our 5,000+ members receive access to breaking news, original research, career development support, networking opportunities, and inspirational events such as the CDO Summit. Visit the website.
Contact Information:
We’d love to hear from you. Email us at info@CDOSummit.comor call +1 516 488-1143.
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